About us

A family business, built to serve yours

Led by Julee Neathery, a student of R. Nelson Nash with 20 years in practice, and joined by her son Dustin, who funded his first policy at 22. Together, they help families build wealth they control.

Read Julee’s letter ↓
A letter from Julee

From the desk of Julee

Meet Julee · 2 min

For over 20 years, I have had the privilege of serving individuals and families in the life insurance and financial services industry. Throughout that time, I have seen firsthand the financial stress, lack of education, and uncertainty that many people experience when it comes to money.

Many years ago, I was introduced to the Infinite Banking Concept through the teachings of R. Nelson Nash and his book, Becoming Your Own Banker. What began as curiosity quickly became a passion and ultimately transformed the way I understood money, control, stewardship, and long-term financial planning.

Over the years, I have incorporated the Infinite Banking Concept into my practice by helping clients understand how properly structured, dividend-paying whole life insurance can be used as more than just a death benefit. When designed correctly, these policies can create guaranteed cash value, provide liquidity, and allow individuals and families to regain greater control over the banking function in their lives.

My experience has shown me that most people are not lacking discipline — they are simply operating within a system they were never taught to question. The Infinite Banking Concept offers a different perspective. It encourages individuals to think long-term, become intentional with the flow of their money, and create financial systems that can positively impact future generations.

Throughout my career, I have remained committed to educating clients in a way that is understandable, practical, and rooted in stewardship. I believe financial decisions should not only make mathematical sense, but also align with a person’s values, goals, and desire to leave a meaningful legacy.

It has been an honor to walk alongside so many families over the last 20 years, helping them better understand their options and empowering them to make informed financial decisions with confidence.

Sincerely, Placeholder: Julee’s handwritten signature Julee Neathery CEO & Founder, Sow Your Seeds for Life LLC
Connect with Julee →
Our story

From Nelson Nash to your family

Two generations, one strategy. Here’s how we got here.

  1. ~2008

    Julee begins her career

    She starts serving individuals and families in the life insurance and financial services industry.

  2. [Year]

    Discovering infinite banking

    Julee becomes one of R. Nelson Nash’s early students, learning the concept from Becoming Your Own Banker and from Nash himself.

  3. ~2011

    The next generation learns

    At 15, Dustin is introduced to the concept and begins studying it for himself.

  4. 2018

    Putting it into practice

    At 22, Dustin funds his first policy and begins using the strategy in his own financial life.

  5. 2025

    The firm is founded

    Julee founds Sow Your Seeds for Life to bring 20 years of experience to families ready to take control.

  6. Today

    Serving families

    Helping clients design properly structured policies and use them with confidence, one seed at a time.

Our team

The people behind your plan

A small, family-led team, so you always know exactly who you’re working with.

Julee Neathery
Founder & CEO · Lead advisor

Julee Neathery

Julee brings 20 years of experience in life insurance and financial services. An early student of R. Nelson Nash, she designs properly structured, dividend-paying whole life policies and teaches families how to use them with confidence.

  • Licensed in Texas & Florida
  • Independent agent
Connect with Julee →
Dustin Neathery
Head of Marketing

Dustin Neathery

Dustin was introduced to the Infinite Banking Concept at 15 and funded his first policy at 22. With 12 years across design, marketing, A/V, strategy and web development, he leads marketing for Sow Your Seeds for Life and runs his creative agency, Gold Scale.

  • Policy owner since 2018
  • Founder, Gold Scale
Julee speaks

Invite Julee to speak

Julee helps audiences rethink how money works, with a message rooted in stewardship, practical next steps and real stories from 20 years of serving families.

  • Churches
  • Business groups
  • Conferences
  • Podcasts
Popular topics
  • An introduction to the Infinite Banking Concept
  • How to become your own banker
  • Using life insurance for retirement income
  • Building wealth for generations
Book Julee to speak →
What we believe

Build wealth with purpose

Our mission is to help individuals and families take control of their financial future,
moving them from confusion to clarity, and from uncertainty to abundance,
one seed at a time.

Education comes first

We teach before we recommend. You should understand every part of your policy before you sign anything.

Stewardship over speculation

Money is a responsibility. We favor steady, contractual growth over chasing the market, with your money working for your family, on your terms.

Built for generations

We plan beyond your lifetime, so the seeds you sow today keep growing for your children and grandchildren.

“My people are destroyed for lack of knowledge.”Hosea 4:6 (KJV)

How we work together

Your path, step by step

A clear, guided process from your first question to a funded policy, and support for every year after.

Request a discovery call
  1. 1

    Learn

    Start with the fundamentals. We recommend reading Becoming Your Own Banker by R. Nelson Nash, and we walk you through the concept until it clicks.

    Get the book →
  2. 2

    Design

    In a discovery conversation, we learn your goals. Then we design a personalized policy and walk you through the illustration line by line.

  3. 3

    Launch

    We guide you through the application and underwriting, then show you exactly how to use your policy once it’s funded and active.

  4. 4

    Grow

    Lifetime support and regular reviews as your policy, and your family’s wealth, keeps growing.

Accepting new clients

Plant your first seed now

Request a discovery call and see exactly how a properly designed policy could work for your family.